According to the National Association of Realtors, 32 percent of all home buyers are first-time buyers. Many of these people are younger, just starting a family or finding their first job in the real world. If you're selling your home and want to attract this hot demographic, there are many simple upgrades and market strategies you can utilize that will draw in younger potential buyers. Here are a few tips and tricks that will appeal to younger, first-time home buyers:
Create an Effective Online Presence
In the past, placing a "For Sale" sign in your front yard and listing your home in a newspaper or circular was the most effective way to get your house sold. Nowadays, home buyers, both young and old, can easily search for multiple homes online. In addition to taking several pictures of your home, writing a creative description, and placing this information on a realtor's website, you must also take your online presence a step further.
For example, create a clever video series that depicts the process of selling your home. Showcase all of your home's amazing features, and let viewers and potential buyers know just how amazing your home really is. Get the word out about your video series by advertising on social media.
Social media is another powerful tool that can help you attract younger buyers. Utilize these platforms to provide several additional pictures of your home and keep potential buyers updated on future open houses, any updates you make to your home, and if you adjust the price.
Get Creative with Your Open Houses
Open houses are a great way to meet potential home buyers and show off all the amazing architectural features and upgrades throughout your home. However, instead of hosting a typical open house, attract younger buyers with a hip and trendy gathering. For example, consider hosting a wine tasting event at your home. While potential buyers are sipping on various vintages and snacking on hors d'oeuvres, take them through a tour of your home.
Hosting a neighborhood block party is another great way to attract a younger buyer to your home. Hire a band or a DJ, purchase some drinks and snacks, and get the word out that you are selling your home, while hosting the party of the century.
Once again, utilize social media to get the word out about your unique open house. Additionally, ask any younger coworkers or younger family members if they know anyone who is looking for a house. Word of mouth is another classic but effective way to let younger adults know that you are hosting an open house that will be the talk of the town.
Upgrade Your Home's Tech
Finally, if you truly want to wow a younger buyer, the best way is to dazzle them with your home's cool tech gadgets. There are a number of products available at various price points that will turn your home into a millennial's dream. Here are a few options to consider:
Smart Thermostat – A high-tech thermostat allows the homeowner to utilize their smartphone or control the temperature in their home, no matter where they are. This money-saving gadget will appeal to younger buyers who are also eco-conscious and interested in saving big money on their energy bills.
Smart Security System – Just like your home's thermostat, there is an inexpensive security system that allows you to monitor your home's interior and exterior on your smartphone. These systems can easily be set up in a matter of minutes and won't break the bank.
Marketing your home to a younger generation doesn't need to be tricky or expensive. Instead, follow these simple tips to help ensure that this hot demographic falls in love with your house. Talk to your real estate agent for more help selling your home.